Virtual Assets

Discover the united voice, tone, and look of the STORE brand.

PRESS KIT

Colors

Here are all of the primary colors we use for Storecoin projects. They are labeled and displayed with hex color values.

primary
#20b2aa

secondary
#00528a

tertiary
#b15bcf

hover
#25d0c7

link
#20b2aa

text (default)
#111

text (dim)
#888

text (dark background) #20b2aa

dark background
#222

Typography

STORE uses the Montserrat font family of fonts for online and printed communications. Generally speaking, Montserrat Regular should be used for headlines and Montserrat Light should be used for body text.

Logo

This logo should appear on all STORE communications in one way or another. Consistency and visibility is important. This is the preferred version of the STORE logo. Other acceptable versions of the logo will be presented later.

The graphical icon on the left is called the “brandmark” and the text on the right is called the “wordmark”. Together they create the complete “logo”.

$STORE Brandmark

Wordmark

This is the STORE wordmark. This wordmark should be used in almost all cases. It is preferred that the wordmark is paired with the brandmark, but if space is limited than the wordmark by itself is sufficient.

The wordmark is constructed from the Proxima Nova Regular typeface. It has been kerned to improve the readability of a fully capitalized wordmark.

STORE will change the world’s relationship to computing resources and data.