Virtual Assets

Discover the united voice, tone, and look of the STORE brand.



Here are all of the primary colors we use for Storecoin projects. They are labeled and displayed with hex color values.






text (default)

text (dim)

text (dark background) #20b2aa

dark background


STORE uses the Montserrat font family of fonts for online and printed communications. Generally speaking, Montserrat Regular should be used for headlines and Montserrat Light should be used for body text.


This logo should appear on all STORE communications in one way or another. Consistency and visibility is important. This is the preferred version of the STORE logo. Other acceptable versions of the logo will be presented later.

The graphical icon on the left is called the “brandmark” and the text on the right is called the “wordmark”. Together they create the complete “logo”.

$STORE Brandmark


This is the STORE wordmark. This wordmark should be used in almost all cases. It is preferred that the wordmark is paired with the brandmark, but if space is limited than the wordmark by itself is sufficient.

The wordmark is constructed from the Proxima Nova Regular typeface. It has been kerned to improve the readability of a fully capitalized wordmark.

STORE will change the world’s relationship to computing resources and data.


The information provided on this website pertaining to STORE Labs, Inc, ("STORE") and $STORE tokens is for general informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities. While information on this website is believed to be accurate and reliable, STORE and its agents, advisors, directors, officers, employess and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and STORE expressly disclaims any and all liability that may be based and such information or errors or omissions thereof. STORE reserves the right to amend or replace the information contained on the website, in part or entirely, at any time, and undertakes no obligation to notify you thereof.

Download the PDF