Virtual Assets

Discover the united voice, tone, and look of the STORE brand.

Colors

Here are all of the primary colors we use for Storecoin projects. They are labeled and displayed with hex color values.

primary
#20b2aa

secondary
#00528a

tertiary
#b15bcf

hover
#25d0c7

link
#20b2aa

text (default)
#111

text (dim)
#888

text (dark background) #fff

dark background
#222

Typography

STORE uses the Montserrat font family of fonts for online and printed communications. Generally speaking, Montserrat Regular should be used for headlines and Montserrat Light should be used for body text.

Electricity for Web3. Zero-fee Web3.
Electricity for Web3. Zero-fee Web3.
Electricity for Web3. Zero-fee Web3.
Electricity for Web3. Zero-fee Web3.
Electricity for Web3. Zero-fee Web3.
Electricity for Web3. Zero-fee Web3.

Logo

This logo should appear on all STORE communications in one way or another. Consistency and visibility is important. This is the preferred version of the STORE logo. Other acceptable versions of the logo will be presented later.

The graphical icon on the left is called the “brandmark” and the text on the right is called the “wordmark”. Together they create the complete “logo”.

White logo - For use on dark backgrounds - STORE
White logo
For use on dark backgrounds.
Dark logo - For use on light backgrounds - STORE
Dark logo
For use on light backgrounds.

STORE Brandmark

Brandmark - For use as an icon, profile image, or where use of the full logo is not possible - STORE
Brandmark
For use as an icon, profile image, or where use of the full logo is not possible.
Square brandmark - For use as a profile image where the circular brandmark doesn’t fit - STORE
Square Brandmark
For use as a profile image where the circular brandmark doesn’t fit.

Wordmark

This is the STORE wordmark. This wordmark should be used in almost all cases. It is preferred that the wordmark is paired with the brandmark, but if space is limited than the wordmark by itself is sufficient.

The wordmark is constructed from the Proxima Nova Regular typeface. It has been kerned to improve the readability of a fully capitalized wordmark.

White Wordmark - For use on dark backgrounds - STORE
White Wordmark
For use on dark backgrounds.
Dark Wordmark - For use on light backgrounds - STORE
Dark Wordmark
For use on light backgrounds.

Powered by STORE

Vertical White Powered by - For use on dark backgrounds - STORE
Vertical White Powered by
For use on dark backgrounds.
Vertical Dark Powered by - For use on light backgrounds - STORE
Vertical Dark Powered by
For use on light backgrounds.
Partner White Powered by - For use on dark backgrounds. Use this version alongside the logo of the app/service that is powered by STORE  - STORE
Partner White Powered by
For use on dark backgrounds. Use this version alongside the logo of the app/service that is powered by STORE
Partner Dark Powered by - For use on light backgrounds. Use this version alongside the logo of the app/service that is powered by STORE - STORE
Partner Dark Powered by
For use on light backgrounds. Use this version alongside the logo of the app/service that is powered by STORE
Horizontal White Powered by - For use on dark backgrounds - STORE
Horizontal White Powered by
For use on dark backgrounds.
Horizontal Dark Powered by - For use on light backgrounds - STORE
Horizontal Dark Powered by
For use on light backgrounds.

Product Logos

STORE is a decentralized network, and it is constantly growing through community contributions. We have many projects under the STORE umbrella. Here are current working versions of these project logos.

Blue Background Logo - STORE
Blue Background Logo
Gradient Background Logo - STORE
Gradient Background Logo
Gov Purple BG Logo - STORE
STORE Gov Purple BG Logo
Dev Gradient BG Logo - STORE
STORE Dev Gradient BG Logo
Gov White Logo - For use on dark backgrounds  - STORE
STORE Gov White Logo
For use on dark backgrounds.
Dev White Logo - For use on dark backgrounds - STORE
STORE Dev White Logo
For use on dark backgrounds.
Gov Dark Logo - For use on light backgrounds - STORE
STORE Gov Dark Logo
For use on light backgrounds.
Dev Dark Logo - For use on light backgrounds - STORE
STORE Dev Dark Logo
For use on light backgrounds.
Gov Alt Logo - For use on light backgrounds - STORE
STORE Gov Alt Logo
For use on light backgrounds.
STORE Chain - For use on light backgrounds - STORE
STORE Chain Logo
For use on light backgrounds.
STORE Chain - For use on light backgrounds - STORE
STORE Cloud Logo
For use on light backgrounds.
News Logo - STORE
STORE News Logo
Research Logo - STORE
STORE Research Logo
Gov Banner - STORE
STORE Gov Banner
Dev Banner - STORE
STORE Dev Banner
Research Banner - STORE
STORE Research Banner
News Banner - STORE
STORE News Banner

Geographic Banners

Geo Liechtenstein - STORE
STORE Liechtenstein
Geo Switzerland - STORE
STORE Switzerland
Geo Australia - STORE
STORE Australia
Geo Czech Republic - STORE
STORE Czech Republic
Geo Singapore - STORE
STORE Singapore
Geo The Cloud - STORE
STORE The Cloud
Zero-fee Web3