STORE Brand - Virtual Assets and Styles

Discover the united voice, tone, and look of the STORE brand

Colors

Here are all of the primary colors we use for STORE projects. They are labeled and displayed with hex color values.

primary
#20b2aa

secondary
#00528a

tertiary
#b15bcf

hover
#25d0c7

link
#20b2aa

text (default)
#111

text (dim)
#888

text (dark background) #fff

dark background
#222

Gradients

Here are all of the primary gradients we use for STORE projects. They are labeled and displayed with hex color values.

primary
#2d5fa4 - #249ba8

secondary
#ccdde8 - #d2efee

explorer
#0e1a31 - #0a3233

oracle
#2d5fa4 - #249ba8

developer
#2b3a98 - #3375a7

governor
#4b2d83 - #9d51b8

cloud
#1e1e20 - #38415d

Typography

STORE uses the Montserrat font family of fonts for online and printed communications. Generally speaking, Montserrat Regular should be used for headlines and Montserrat Light should be used for body text.

Electricity for Web3.
Electricity for Web3.
Electricity for Web3.
Electricity for Web3.
Electricity for Web3.
Electricity for Web3.
STORE Logos

These logos should appear on all STORE communications in one way or another. Consistency and visibility is important. This is the preferred version of the STORE logo. Other acceptable versions of the logo will be presented later.

The graphical icon on the left is called the “brandmark” and the text on the right is called the “wordmark”. Together they create the complete “logo”.

White logo
For use on dark backgrounds.
Dark logo - For use on light backgrounds - STORE
Dark logo
For use on light backgrounds.
Store Cloud Logos

This is the preferred version of the Store Cloud logo, slightly different than the STORE protocol logos above.

STORE Brandmark
Brandmark - For use as an icon, profile image, or where use of the full logo is not possible - STORE
Brandmark
For use as an icon, profile image, or where use of the full logo is not possible.
Square brandmark - For use as a profile image where the circular brandmark doesn’t fit - STORE
Square Brandmark
For use as a profile image where the circular brandmark doesn’t fit.
White embroidery with STORE logo for header banner
STORE Logo Embroidery
White embroidery with STORE logo for header banner
Wordmark

This is the STORE wordmark. This wordmark should be used in almost all cases. It is preferred that the wordmark is paired with the brandmark, but if space is limited than the wordmark by itself is sufficient.

The wordmark is constructed from the Proxima Nova Regular typeface. It has been kerned to improve the readability of a fully capitalized wordmark.

White Wordmark - For use on dark backgrounds - STORE
White Wordmark
For use on dark backgrounds.
Dark Wordmark - For use on light backgrounds - STORE
Dark Wordmark
For use on light backgrounds.
Powered by STORE
Vertical White Powered by - For use on dark backgrounds - STORE
Vertical White Powered by
For use on dark backgrounds.
Vertical Dark Powered by - For use on light backgrounds - STORE
Vertical Dark Powered by
For use on light backgrounds.
Partner White Powered by - For use on dark backgrounds. Use this version alongside the logo of the app/service that is powered by STORE  - STORE
Partner White Powered by
For use on dark backgrounds. Use this version alongside the logo of the app/service that is powered by STORE
Partner Dark Powered by - For use on light backgrounds. Use this version alongside the logo of the app/service that is powered by STORE - STORE
Partner Dark Powered by
For use on light backgrounds. Use this version alongside the logo of the app/service that is powered by STORE
Horizontal White Powered by - For use on dark backgrounds - STORE
Horizontal White Powered by
For use on dark backgrounds.
Horizontal Dark Powered by - For use on light backgrounds - STORE
Horizontal Dark Powered by
For use on light backgrounds.
Product Logos

STORE is a decentralized network, and it is constantly growing through community contributions. We have many projects under the STORE umbrella. Here are current working versions of these project logos.

Blue Background Logo - STORE
Blue Background Logo
Gradient Background Logo - STORE
Gradient Background Logo
Gov Dark Logo - For use on light backgrounds - STORE
STORE Governor Dark Logo
Dev Dark Logo - For use on light backgrounds - STORE
STORE Developer Dark Logo
Gov White Logo - For use on dark backgrounds  - STORE
STORE Governor Gradient Logo
Dev Gradient BG Logo - STORE
STORE Developer Gradient Logo
Oracle Logo - STORE
STORE Oracle Logo
Research Logo - STORE
STORE Research Logo
Cloud Logo - STORE
STORE Cloud Logo
Store Association Logo - STORE
STORE Association Logo
Gov Banner - STORE
STORE Gov Banner
Dev Banner - STORE
STORE Dev Banner
Oracle Banner - STORE
STORE Oracle Banner
Research Banner - STORE
STORE Research Banner
Cloud Banner - STORE
STORE Cloud Banner
STORE Memes

Collections of memes, GIFs, and stickers from the STORE team and community

community, store, crypto, web3, trust minimized, trust minimization, BFT, byzantine fault tolerance
Don't Trust, Trust Minimize
community, store, bear markets, building, roller coaster, crypto, web3
Bear Market Building at $STORE
Social Backgrounds

Collections of GIFs and images to be used as backgrounds on Facebook, Twitter, etc.

electricity, store, lightning, web3, crypto, decentralized AI, AI
Facebook Cover
electricity, store, lightning, web3, crypto, decentralized AI, AI
Twitter Cover
electricity, store, lightning, web3, crypto, decentralized AI, AI
LinkedIn Cover
electricity, store, lightning, web3, crypto, decentralized AI, AI
Reddit Cover
electricity, store, lightning, web3, crypto, decentralized AI, AI
Electricity for Web3 (Static)
electricity, store, lightning, web3, crypto, decentralized AI, AI
Electricity for Web3 (Animated)
electricity, store, lightning, web3, crypto, decentralized AI, AI
STORE Research Twitter Cover
Download
electricity, store, lightning, web3, crypto, decentralized AI, AI
Geographic Banners
Electricity for Web3