Subscribe to receive STORE research, news, and updates
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

About STORE

STORE is bringing Cloud 2.0 to the world with a zero-fee cryptocurrency and checks and balances governance.

BACK TO NEWS
November 15, 2017
-
2 min read

Obama’s Digital Strategist Nate Lubin Advises STORE on Communications

He transformed the way American presidents communicate with their citizens. Now, STORE is turning to Nathaniel Lubin to do the same for its fee-free public blockchain.

He transformed the way American presidents communicate with their citizens. Now, STORE is turning to Nathaniel Lubin to do the same for its fee-free public blockchain.

Lubin has signed on to work with STORE on its marketing and communications efforts, said creator Chris McCoy.

“Nate is one of the sharpest thinkers and operators I know. STORE is entering a global, complex space and we need to be clear in how we communicate Dynamic Proof of Stake to the blockchain industry. There isn’t another person on the planet I’d rather work with on this than Nate Lubin.” McCoy said.

From 2013 to 2015, Lubin was director of the Office of Digital Strategy in President Barack Obama’s White House. He pioneered the use of social media, especially Twitter and Facebook, to distribute the president’s message to new audiences, especially young people.

“STORE is pushing the envelope of infrastructure supporting financial transactions. I’m excited to see how Chris and the team move forward and am excited to help them,” Lubin said.

After leaving the White House, he founded a boutique agency, Lubin Strategies LLC, consulting with startups, advocacy organizations and major corporations, in the areas of strategic positioning, marketing and engagement, analytics, and management with a digital/tech focus.

Lubin, 30, is a pioneer in digital communications, recognizing early on the value of social media as a viable alternative vehicle for the Obama administration to disseminate important policy news. He began working with the first Obama presidential campaign in 2008, while an undergrad at Harvard. He directed digital marketing for the Obama for America campaign in 2012 and was digital director of the second Obama inauguration.

STORE, a new public blockchain with a governance similar to the checks and balances of the U.S. Constitution and dynamic economics similar to ride-sharing companies like Uber, will powerfree transactions for users and app developers using its Dynamic Proof of Stake consensus (DyPoS).

McCoy said the company is eager to partner with a visionary communicator and digital marketer with Nate Lubin’s experience in the technology and startup environment.

BACK TO NEWS
STORE will change the world’s relationship to computing resources and data.

DISCLAIMER

The information provided on this website pertaining to STORE Labs, Inc, ("STORE") and $STORE tokens is for general informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities. While information on this website is believed to be accurate and reliable, STORE and its agents, advisors, directors, officers, employess and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and STORE expressly disclaims any and all liability that may be based and such information or errors or omissions thereof. STORE reserves the right to amend or replace the information contained on the website, in part or entirely, at any time, and undertakes no obligation to notify you thereof.

Download the PDF